Small changes for September
Helen Browning - 02 September 2013
It’s great to be starting our Small changes, Big difference campaign this Organic September. We believe that if we all make a small and achievable change to our shopping habits in September, and beyond, we can make a huge difference to our planet. As a practising organic farmer, I see first-hand the difference farming my land organically makes – from more bees and hedgerows, to contented, healthy animals, to lots of people gainfully working here and enthusiastic customers. Did you know, for example, that if just 20 families switched to organic milk, one more cow will be free to range on clover rich organic pastures, with all the associated health benefits both for the families and the land that that would entail?
What’s my small change going to be you may well ask? Well, as you would expect, almost all my food is organic already – mainly direct from my own farm as well from some other local producers – so when I thought about this I looked to my bathroom. I do often use a non-organic shampoo, so this September I’m going to make a small change and try the organic Essential Care herb shampoo – which is paraben and sulphate free. If you’re interested in how I get on with it, check out my hair at our conference at the beginning of October. That’s making me feel nervous already!
The other change I am keen to make more personal progress on is my clothing. I know how damaging non-organic cotton production is for both the environment and the people producing it (see our cotton campaign website for more details), but it’s still quite difficult to find organic clothes in the high street. So, and this is a first as I never do New Year resolutions, next year I will aim to ensure that at least 30% of any clothes I buy will be organic. Now, who is selling organic wellies?!
What’s your small change going to be this September? Whatever it is, enjoy it, and I hope to see you at our exciting conference and AGM in October.
Helen Browning is the Soil Association's Chief Executive, and also is an organic farmer - she runs a 1,350 acre organic livestock and arable farm in Wiltshire. Her sausages and bacon can be found in the supermarkets, and her versatile team also run the village pub! Previously Director of External Affairs at the National Trust, Helen is also chair of the Food Ethics Council and was awarded an OBE in 1998 for services to organic farming.