Roger Mortlock: Over 90% of people who have responded to our online shopping survey so far said they would buy more organic food if only it were available. It seems that we are constantly being told that demand for organic food is declining. Yet the initial results from our survey are telling a very different story. Lack of availability is becoming increasingly frustrating for people who want to choose organic and we know most organic consumers are unable to find the full range of organic products they want to buy during their regular shop. That’s why we’ve extended the survey beyond Organic September to try and get a fuller picture of this unmet organic demand. So if you haven’t had the chance then let us know your experiences of finding organic in store, please let us know before the end of October.
02 October 2012 |
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