I have a big problem with the current fashion for the love-in with the words “sustainability” and “local”, both of which seem to be used for just about every food and means of producing foods, including GM crops. Actually, it’s not so much a problem as outright contempt. Both have become soft options, fluffy, feel-good, vague, all embracing, tick-all-boxes terms that enable everyone to turn a blind eye to any of the downsides to whatever is being described as local or sustainable.
02 August 2013 | 3 Comments
| Recommended by 0 Richard Plowright:
I see someone has updated my profile which now proclaims that I came second in the organic box scheme of the year competition in 2004. Impressed? Let’s be honest coming second is unremarkable. Nobody remembers you. The only saving grace is that you can reduce the printed size of the little organic food award symbol thingy on your business literature so that nobody can read it. Come to think of it a 2004 award is of no interest now. Is it? We might as well advertise my ‘O’ level results. “Richard achieved 9 ‘O’ levels in 1976”.
28 January 2011 | 2 Comments
| Recommended by 8