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Home – Businesses – Marketing support – Marketing resources
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Marketing resources

Beyond the most committed organic consumers, understanding of organic is still low - which can lead to trading down especially during hard times. To raise public awareness and understanding we are working with businesses of all scales to drive forward the promotion of organic benefits.

We've developed some useful resources to help you communicate these benefits to your customers.

Key messages

  • Five good reasons to choose organic
  • Approved advertising messages
  • Top ten ways to go organic on a budget

Materials

  • Why choose organic leaflet (A4 for home printing) [PDF, 869KB]
  • Why choose organic leaflet (with bleed) [PDF, 870KB]
  • Why choose organic leaflet (pro - tell your printer not to print fold lines) [PDF, 871KB]
  • White on green poster (no bleed) [PDF, 344KB]
  • White on green poster (with bleed) [PDF, 344KB]
  • Green on white poster (no bleed) [PDF, 93KB]
  • Green on white poster (with bleed) [PDF, 344KB]

Tools

  • Press release template [Word doc, 52 KB]
  • Soil Association press release on Organic Fortnight
Soil Association organically certified products on the shelf

Related 
links 

Find out more

  • Organic Fortnight for consumers
  • ASA approved advertising claims
  • Reaching our members


Get involved

  • Corporate giving
  • Corporate membership scheme
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