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Home – Why organic? – Organic heroes
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Organic heroes

Read about the Soil Association's organic heroes - the inspiring stories of the people who make it all happen. We asked them about their jobs, their lives, and what keeps them awake at night...

Abi and Margaret Weeds of Essential Care in Suffolk

"We'd like to continue breaking the boundaries in creating unsurpassed quality organic, ethical health & beauty products, so even more people can enjoy their benefits and lead a healthier, safer lifestyle."

Andrew Davenport of QR Composting Solutions in Bingfield, Newcastle upon Tyne

"This method of composting completely transformed the compost I made and also my garden. I became hooked and developed a fascination for the method and its history..."

Christopher Dawson of Clearspring in West London

"The sustainability of any endeavour or concept depends on organic principles, yin and yang, movement and rest. The same applies to agriculture. No rules, no game."

Geetie Singh of the Duke of Cambridge in North London

"Always stand by your principles - you may be less well off financially, but you will be better off in yourself. Money just buys you the same stuff but at a higher price."

Phil Haughton of The Better Food Company in Bristol

"Organic principles are the foundation of healthy life for all humans, animals and soil. Without sustainable agriculture we are stuffed."

Wilma and David Finlay of Cream o' Galloway in Dumfries and Galloway

"We have a business to run but we also believe that we have a duty of care for our community, our animals and our environment."

Organic heroes

Geetie Singh of the Duke of Cambridge in North London


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"Always stand by your principles - you may be less well off financially, but you will be better off in yourself. Money just buys you the same stuff but at a higher price."
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