Who grew my jeans?

George Thomas: After nine months in the making, we launched the world's first organic cotton campaign in October, and so far the response has been overwhelming! When Peter Melchett (Soil Association Policy Director) challenged the textile industry to "Cotton On to Organic" at the Sustainable Textile Conference in Hong Kong, pioneering brands, farmer cooperatives and NGOs told us they were relieved and delighted that the organic movement is speaking out about cotton. It was great to get the campaign off the ground.

03 December 2012 | 54 Comments | Recommended by 8

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