The programme is funded by the Prince of Wales’s Charitable Foundation and will be delivered by the Soil Association in partnership with Duchy Originals from Waitrose and the Organic Research Centre (ORC).
The Soil Association
The Soil Association is a charity that promotes healthy, humane and sustainable food, farming and land use. The organisation engages directly with thousands of farmers and food businesses, providing technical guidance and, through its trading subsidiary, inspecting them to organic standards.
The Organic Research Centre
The Soil Association’s lead research partner in the programme will be the Organic Research Centre (ORC). Based at Elm Farm near Newbury, ORC is an independent research centre dedicated to the development of sustainable food systems based on organic/agro-ecological principles.
Duchy Originals was founded by The Prince of Wales in 1990 with an aim that every product "is good, does good and tastes good". Following the signing of a licensing and distribution agreement with Waitrose, the Duchy Originals from Waitrose brand launched in Waitrose stores in September 2010. Duchy Originals and Waitrose believe in the value of organic food, grown and produced sustainably.
A donation from the sale of all Duchy Originals from Waitrose products is given to The Prince of Wales’s Charitable Foundation, a grant giving charity; and to the Countryside Fund, which supports Britain’s hard-pressed rural communities.
The Prince of Wales’s Charitable Foundation
The Prince of Wales’s Charitable Foundation was established by The Prince of Wales in 1979. The Foundation operates primarily as a grant making trust and aims to use income raised from its trading subsidiaries to support charitable causes and make a strategic impact for good.
The Foundation has funded initiatives in the following diverse areas: International Sustainability; Education and Young People; The Built Environment; Responsible Business; Conservation; Armed Forces Welfare; Emergency Relief and Community Projects.