An Introduction to Social Media - Using social media to market your business to consumers

05 April 2012

Held at Soil Association HQ in Bristol. Our offices are located here.

We are holding 3 hour social media training sessions for Soil Association licensees, with a particluar focus on different ways in which SMEs can use social media effectively to promote their business. Within the three hours we will look at the main free social media tools (concentrating on Facebook and Twitter tips and tricks, but also discussing Google+, LinkedIn, YouTube and Flickr). We will also look at other ways of promoting your business online such as Google Adwords, Facebook adverts, online forums, blogs/guest blogging and the value of search engine optimising your website.

The training will take place on the following dates:

•    Thursday 17 May - this session is now full
  
•    Tuesday 19 June- this session is now full
  
•    Thursday 19 July - this session is now full
  

At the end of the training you will leave with a good understanding of how to use social media successfully to market your business and brand, and know whether you should be incorporating it into your marketing strategy.

Please note that all 3 training sessions are the same so you only need to book one date which is convenient for you

The 3 hour training session will run from 2-5pm will be held at Soil Association HQ in Bristol. Our offices are located here.

Places are limited to 15 delegates per session so as soon as you have decided on which date is most convenient for you, please get in touch by emailing Emma at erose@soilassociation.org to book your place.

To help us cover the some of costs of running this training, there will be a charge of £10 per place. Lunch and refreshments will also be provided.

All 3 training sessions will cover the following:

An Introduction to Social Media

• What it is?
• Why should I use it?
• Do I need it?

How to decide what social media you should use and how you should use it?

Jane Adams will provide the training. Jane has been working as a marketing professional since 1995. Since 2002 she has worked as a self employed consultant for businesses and charities in the south of England, helping them to develop their online marketing strategies. She has specialised in social media, search engine optimisation and Google Adwords consultancy and training since 2008. Her clients include The Wildlife Trusts (and four county Wildlife Trusts), East Dorset District Council, The Soil Association and environmental, industrial and horticultural businesses.