Organic growth predicted for late 2010

28 July 2010

The Soil Association is predicting a small growth in organic sales by the end of 2010 as consumers refocus on the benefits of organic products..

During 2009, organic sales dropped by 12.8%. However, in a recent article for, the Soil Association’s acting trade director, Finn Cottle, predicts that the organic market will grow again this year on the back of investment from organic brands, a renewed focus from retailers, and strong support for Organic Fortnight.

“The organic market is still in decline but things are definitely improving,” she says. “Retailer strategies are swinging back to premium foods, which are back into growth again. Several brands are spending huge amounts on organic, which is a sign of returning confidence. We are very, very positive about organic growth.”

Market data from Kantar Worldwide (formerly TNS) to 13 June 2010 confirms that the decline in the organic market continues to recede to a level of -8% for the 12 week year on year position. Some categories are already showing signs of recovery – and some growth – indicating that the market is heading for stability towards the end of 2010.

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