March - September 2008

Now in its fourth year, The Soil Association Organic Experience has gone from strength to strength and will again be sampling products at events and venues across England.

Also, for the first time, alongside organic food we are enabling the public to sample organic health and beauty products and textiles, and find out what sets them apart from conventional products.

Opportunities to be involved have been increased in 2008 with a total of 100 sampling days available in differently costed packages to suit different budgets, targets and promotional periods.

Sampling will take place in supermarket carparks, shopping centres, county shows and events, and at the Soil Association Bristol Food Festival.

Approximate exposure from the full campaign will total almost 2 million consumers.

Participating brands will also be giving their visible support to the Soil Association and its work to promote the benefits of organic to the wider public. Visitors to the stand will have the chance to join the Soil Association as a member, helping to increase its network of engaged citizens and consumers. Members pay an annual subscription to support, learn about and enjoy the many benefits of organic production and products, which in turn should help them choose more organic lines, more consistently - hopefully yours!

For more information contact Julius Rugg at Jumping Jack Marketing Ltd on 0117 973 9873. Email: jrugg@jumpingjackmarketing.com

» Download the Soil Association Organic Experience presentation [PPT, 0.6 MB]