What are you doing for Organic September?

With September just around the corner it’s time to put those finishing touches to plans to help give organic a boost during the month long campaign. We’re keen to hear about any events or promotions you’re running, that will help raise awareness and communicate the benefits of organic to customers which in turn will help increase sales during the month.

Tell us here about any exciting events, promotions and activities and we’ll promote them to all of our supporters throughout the month.

This year we're re-running our Small Changes, Big Difference marketing theme. We're encouraging consumers to make a Small Change in their everyday lives by buying organic, which in turn will make a Big Difference to food, farming, wildlife biodiversity and the environment.

Together let’s make September a success again. Tell us about your event or promotion.

Top tips for promoting your event

A few ideas and inspiration for activities:

  • Run in-store promotions, sampling, coupons and competitions
  • Stage customer events / talks about the benefits of organic
  • Hold open days, farm walks and tours
  • Share organic recipes

Competition flyerThis year's competition

Your customers could win a year’s free supply of electricity when they tell us what organic product they’ve bought this September.

We’ve teamed up with Organic September sponsors Good Energy to offer one lucky shopper a year’s free supply of electricity, to be in with a chance of winning your customers simply need to visit www.soilassociation.org/win and tell us what organic product they’ve bought this September. Terms and conditions apply and no proof of purchase is necessary – see here for full details.

Sharing news of the competition with your customers is simple – just download and print the A4 or A3 poster here and use the web banner here on your website, in your e-newsletters or on your Facebook page.

Marketing support and toolkits

Let us help support your activities with marketing materials including; posters, postcards, booklets and logos as well as a range of web banners.

If you would like printed marketing materials, or have any questions please email organicseptember@soilassociation.org

Why choose organic?

Buy organic. Know what's in your foodThe Why choose organic? resources include:

  • 'Why choose organic?' poster
  • 'Buy organic. Know what's in your food' A3 poster and postcard
  • 'Choose organic. More buzzy bees' A3 poster and postcard
  • 'Organic farming. More space to roam' A3 poster and postcard
  • Organic September logo

Download the Why choose organic? marketing resources [zip, 19.8 mb]

Beauty

Buy organic beauty. As nature intendedThe beauty resources include:

  • 'Buy organic beauty. As nature intended' A3 poster and postcard
  • Organic September logo

Download the beauty marketing resources [zip, 4.6 mb]

Fashion & textiles

Wear organic. Kinder, cleaner, betterThe fashion & textiles resources include:

  • 'Wear organic. Kinder, cleaner, better' A3 poster and postcard
  • Organic September logo

Download the fashion & textiles marketing resources [zip, 4.4 mb]

Small Changes, Big Difference logos

This toolkit includes the Small Changes, Big Difference logo in the three colour themes.

Twitter, facebook and google+ banners

Update your online presence to reflect Small Changes, Big Difference.

Thank you for supporting Organic September. Together all our Small Changes will make a Big Difference.

 

 

Good Energy logoA 100% renewable electricity company.
Quote ‘Soil Association’ when you switch: you’ll get a £25 Vintage Roots organic wine voucher and they’ll give £25 to the Soil Association.

Good Energy logo