What are you doing for Organic September?

With September just around the corner it’s time to put those finishing touches to plans to help give organic a boost during the month long campaign. We’re keen to hear about any events or promotions you’re running, that will help raise awareness and communicate the benefits of organic to customers which in turn will help increase sales during the month.

Tell us here about any exciting events, promotions and activities and we’ll promote them to all of our supporters throughout the month.

This year we're re-running our Small Changes, Big Difference marketing theme. We're encouraging consumers to make a Small Change in their everyday lives by buying organic, which in turn will make a Big Difference to food, farming, wildlife biodiversity and the environment.

Together let’s make September a success again. Tell us about your event or promotion.

Top tips for promoting your event

A few ideas and inspiration for activities:

  • Run in-store promotions, sampling, coupons and competitions
  • Stage customer events / talks about the benefits of organic
  • Hold open days, farm walks and tours
  • Share organic recipes

Marketing support and toolkits

Let us help support your activities with marketing materials including; posters, postcards, booklets and logos as well as a range of web banners. See our marketing resources and toolkits.

If you would like printed marketing materials, or have any questions please email organicseptember@soilassociation.org

Competition flyerThis year's competition

Your customers could win a year’s free supply of electricity when they tell us what organic product they’ve bought this September.

We’ve teamed up with Organic September sponsors Good Energy to offer one lucky shopper a year’s free supply of electricity, to be in with a chance of winning your customers simply need to visit www.soilassociation.org/win and tell us what organic product they’ve bought this September. Terms and conditions apply and no proof of purchase is necessary – see here for full details.

Sharing news of the competition with your customers is simple – just download and print the A4 or A3 poster here and use the web banner here on your website, in your e-newsletters or on your Facebook page.

Thank you for supporting Organic September. Together all our Small Changes will make a Big Difference.

 

 

 

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Quote ‘Soil Association’ when you switch: you’ll get a £25 Vintage Roots organic wine voucher and they’ll give £25 to the Soil Association.

Latest blog

Organic September needs a recipe for success

Anna Louise Batchelor: Last year’s ‘Organic September’ was a great success with organic food sales in the month increasing by nearly 9%. The ‘Small Changes, Big Difference’ campaign theme also gained a great deal of publicity in both print and social media, the latter allowing people to really engage with the campaign through making personal pledges. Personally I know that Organic September 2013 has been a success because I’m already recipe writing for September 2014.

31 July 2014 | 0 Comments | Recommended by 0

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