Patrick Holden Patrick Holden has been director of the Soil Association since 1995. He has been involved in the organic movement for 30 years, initially as a full time organic farmer and for the last 15 years working firstly for British Organic Farmers and then for the Soil Association. He has a 93 hectare mixed organic farm in west Wales. He was awarded the CBE in 2005 for services to organic farming. High resolution images of Patrick for media use are available from the Image Library.