What is organic?

Organic food

Our definition of organic food is food which is produced using environmentally and animal friendly farming methods on organic farms. These methods are legally defined and any food sold as 'organic' must be strictly regulated.

Organic farming

Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.

Organic animals

Organic animals enjoy the very highest welfare standards – they are truly free range and have plenty of space and access to fields.

Organic textiles

Organic textiles are based on materials grown on organic farms, and manufactured without harmful chemicals. This is better for local wildlife, animals and people.

Organic beauty products

Organic beauty products approved by us require the maximum amount of organic ingredients, minimum synthetic ingredients, minimum processing of ingredients and clear labelling so that consumers can make an informed choice.

Organic standards

Organic standards are the rules and regulations that define how an organic product is made. This is laid down in European Union (EU) law.

Organic principles

Organic principles are the roots from which organic agriculture grows and develops. Our standards and the practice of organic farmers are based on this set of internationally recognised principles.
Why choose organic?

Why buy organic food? Find out about the advantages and benefits of choosing organic…


Nutritional differences in organic ...

New research shows significant differences in anti-oxidant levels between organic and non-organic crops

Food you can trust

You can be safe in the knowledge that hydrogenated fats and controversial additives like aspartame, tartrazine and MSG are banned under organic standards.

Better for the environment

Organic farming reduces pollution and greenhouse gases released from food production by restricting the use of artificial chemical fertilisers and pesticides.

Wildlife protection

Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. In fact, plant, insect and bird life is up to 50% greater on organic farms.

Higher animal welfare

Organic standards insist that animals are given plenty of space and fresh air to thrive and grow - guaranteeing a truly free-range life.

A GM free diet

GM crops and ingredients are banned under organic standards. Choosing organic is an effective way to avoid GM in your diet.

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Organic heroes

image "Organic principles gave us back our pride in farming; they protect the soil, the animals and us for the future. Profit at any cost is not sustainable, but we all profit from organic."