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The Why I Love Organic campaign is growing up

Charles Redfern: Ever since I’ve been involved with organic, there have been two competing viewpoints of how we should communicate our messages. Viewpoint one says convince, convert, explain, educate. Viewpoint two says simplify and appeal to a more basic consumer instinct. But I don’t think we have to choose: I think we have to do both at the same time.

30 November 2011 | 57 Comments | Recommended by 4

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