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Jim Kitchen: And we’re off. For the next fortnight, the greatest global sporting extravaganza is being played out on home turf, as it were, and millions of us will be devoted spectators of the 14,690 Olympians who will be battling for the spoils in a myriad of disciplines. For most of us, sadly, the couch will always be more accessible than the podium. Professor Tim Lang of London’s City University has described it as a festival of the “superfat watching the superfit” – his pithy recognition of the widespread rise in obesity among the UK’s population set in ironic contrast with the perfectly honed physiques of the world’s best sports performers.

31 July 2012 | 349 Comments | Recommended by 47

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