The Rise of Organic Online
There is a growing feeling that shoppers are being given a far greater option and range of products when choosing to buy organic online. Online retailers – such as Ocado – have benefited from expanding their online range and have successfully met the rise in consumer demand (sales in for Ocado’s organic products have risen by an impressive 16%). Seemingly, online supermarket shopping provides consumers with a range of organic products – which would usually only be found in the largest stores.
The impact of online sales has sent a seismic shock throughout the industry. Over 40% of Soil Association Certification Licensees said ‘new listings in supermarkets’ were a key reason why their sales increased during 2016.
However it is not only conventional supermarkets which are benefiting from the growth of organics online. New innovative grocers – like Farmdrop – hope to bridge the gap between consumers and producers – cutting the need for supermarkets all together. Founder, Ben Pugh, hopes that Farmdrop can go some way towards helping shoppers with access to low-cost and high quality food, thanks to the internet.
While 2017 may not be the year that new innovative grocers overhaul supermarkets, but their challenge – in improving access and expanding the range of available organic products – can only be beneficial to the organic industry as a whole. And if this article has made you hungry for organic food, why not check out our interactive organic box scheme finder to discover a box scheme near you, just a few clicks away...