Campaign for Clarity
Get Involved Campaign for Clarity
Nothing to hide? Then show us.
Organic has become the buzzword in beauty for brands to use but it doesn’t always stand true. Unlike organic food, there is currently no legal standard in place for organic beauty, although normal trading standards law should prevent false claims being made.
Certification with an accredited organisation is the only way to ensure your beauty products are truly organic and contain ingredients that are kinder to your skin, more sustainable for the communities that grow the ingredients and free from any nasties that we are all trying to avoid.
We believe that organic beauty should mean just that: beauty products that comply to strict standards and a certification stamp that gives consumers the confidence to know that what they are buying is truly organic, from the beautiful plants and herbs used in the formulas to the non-organic ingredients that are left out.
The organic beauty sector has never been more exciting, with new brands, products and ingredients broadening the sector’s scope and showing that it is possible to make effective, luxurious, results driven products that quite literally don’t cost the earth.
We are calling on you to join our Campaign for Clarity and show the industry once and for all that green-washing just won’t wash. It’s time to reclaim organic and stand up for consumers who deserve to know what they’re buying, whilst celebrating the brands that have shown they have nothing to hide. By taking a stand and getting certified by a respected organisation, there is no need for misleading information and the green message can be so much stronger.
If consumers are becoming more savvy, the industry needs to wise up and stop blurring the lines. It's time the beauty industry cleaned up its act. We are calling on you to join our Campaign for Clarity and show the industry once and for all that greenwashing just won’t wash. It’s time to reclaim organic! #campaign4clarity
The Campaign for Clarity logo lock up is available for licensees to use on pack as a sticker and as a digital tool kit