Press Releases, 'What You Can Say' And More
Tell your staff and customers
Along with getting the Food For Life Catering Mark logo out there on your menus, website etc, getting news of your award on your organisation’s intranet, staff bulletin or newsletter is the easiest way of reaching the most people.
Here’s a sample memo you can copy and paste, and adapt to suit you: We've achieved the Catering Mark [pdf].
Don’t forget social media – a tweet or Facebook post instantly reaches your followers and likers. Use the hashtag #CateringMark and username @SoilAssociation in your post.
Tell your wider community
Sending a press release with a couple of pictures to your local newspaper’s newsdesk or business editor is a great way to attract positive attention and get good PR.
You may also have trade press you want to tell, as well as local or trade online news channels. Anything that gets a mention online is a good social media link for your followers and likers. Use the hashtag #CateringMark and username @SoilAssociation in your post.
Here are some press release templates to get you started.
- CM Business achieves Bronze (word doc)
- CM Business achieves Silver (word doc)
- CM Business achieves Gold (word doc)
- CM Caterer achieves Bronze (word doc)
- CM Caterer achieves Silver (word doc)
- CM Caterer achieves Gold (word doc)
Be proud – but get your facts right …
This document contain the key messages you can tell everyone about with confidence.
Catering Mark – what you can say [4mb pdf]
How to Market the Catering Mark - everything you need to know, from logo use to key messages. [pdf, 1.6mb]