This year’s annual Soil Association Certification Trade Conference asked how organic can play its role in lowering the human impact on our planet.

It was fantastic to see so many of you joining us online and taking part in our Q&As. Thank you for making this event such a huge success.

Our exciting line-up featured keynote speaker, Henry Dimbleby, author of the National Food Strategy, alongside branding experts at The Crow Flies, who presented our newly commissioned shopper research, which explores the influences driving the organic shopper and how to maximise them, as well as the latest UK organic market figures from NielsenIQ.

This online event was livestreamed on Thursday 21st October

Watch the broadcast to:

  • Benefit from our latest consumer research - get actionable insights into how the organic shopper has changed post-pandemic.
  • Understand how the organic market has developed since we reported annual growth of 12.6% in February 2021.
  • Hear from brands across the industry to learn how to put your organic business at the centre of the sustainability conversation. 
  • Explore how you can take advantage of new channels and markets for organic. 
  • Learn about the ambitions of the National Food Strategy, and how it could impact trade and the organic industry.

Conference agenda

  • Keynote speech: The National Food Strategy: How to create a food system that is good for us and good for the planet: Henry Dimbleby, Author of the National Food Strategy
  • UK Organic Market Update: The latest UK organic market figures and performance: Mike Watkins, Head of Retailer and Business Insight, NielsenIQ
  • Sustainability and Organic: joining the… dots: Launching our 2021 shopper insight on the influences driving the organic shopper and how to maximise them: Gael Laurie, Brand Building Director, The Crow Flies
  • Hear from Thain Coventry, Head of Strategic Buying, Milk & More and Catriona Mantle, Senior Category & Brand Manager – Organic, Arla Foods on how their businesses have adapted to the changing organic environment. The presentations will be followed by an audience Q&A, hosted by Rebecca Smithers.

9 years to go

Back in 2018, the Intergovernmental Panel on Climate Change (IPCC) published a report stating we only had 12 years left to limit global warming to below 1.5°C. Miss this target, they warned, and the domino effect caused by our changing climate will be irreversible. With now just 9 years to go, citizens are more concerned by the impact their lifestyle choices have on the planet than ever before. Our Trade Conference explored how we can all cement organic as the best sustainable choice in shopper’s minds.