Although no precise information on the domestic organic market is available, it is safe to say that its size is insignificant.
Though the market is relatively small, according to 2010 USDA GAIN reports demand for organic products is growing 20% annually, despite the fact that organic products can be 25% more expensive than their conventional alternatives.
Consumer Preferences & Channels
The most sought after organic products in the Chilean market include fruits and vegetables, flour, sugar, oils, wine and meat.
The Chilean market for food items in general, and for fruits and vegetables in particular, is dominated by large super/hypermarket chains, which try to attract consumers through aggressive price discounts.
The absence of a national logo for organics, among other reasons, is expected to frustrate efforts to establish a domestic organic market. Therefore, prospects for development of the domestic market are not particularly rosy for the short term. Most organic producers in Chile will continue to focus on the export market.
Imported organic products can be sold in the Chilean market only when they come from a country with a regulatory authority that provides certification that the products were produced under an organic treatment or production method equivalent to the one established in the Chilean Official Technical Rules and Norms related to organic products.
Chile has established national regulations - Organic Law No. 18.755, from Agriculture and Livestock Service, modified by Law No. 19.283 The System will be voluntary for those that participate, in any form, in the internal and external market of organic products.
Sources & Links to Further Info