There is little accurate data for sales volumes or values for the Icelandic organic market.
IFOAM report that the market has grown considerably over the last five years as exemplified by the ever increasing organic sections in supermarkets.
Consumer Preferences & Channels
UKTI Iceland see an increase in demand for organic products as well as vegan products. Increased consumption of organic foods in different categories; such as canned and fresh vegetables (both domestically produced and imported), dried foods (pasta, oats etc.), spices, oils and related food groups is notable. In addition there has been growth in new organic and vegetarian restaurants in Reykjavik.
A new, mostly organic retail chain (Lifandi markaður), and several restaurants are rapidly expanding their organic offer.
Come under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.
This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.
Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.
There is no official logo for organic products, but the Tún logo is used a lot.
Sources & Links to Further Info
The Organic Consumers Association, founded in 2011 (facebook page mostly in Icelandic):
Vottunarstofan Tún ehf., Icelandic organic certification body:
VOR - Organic Farmers & Growers Association:
Móðir Jörð organic farming