Organic sales are over 110m euros and have grown by approx. 9% during 2015.
Major multiple retailers are 86 % of the market and direct sales 14 % - there are independent health shops who sell organic and very little presence of box schemes or home delivery.
There is an Organic Farming Action Plan with a target is to increase the certified land area to 5 % by 2020.
Consumer Preferences & Channels
Organic is approx. 1% of the overall food and drink market.
Top-selling products: Beef, aquaculture products, fruit and vegetables, and dairy products.
Demand for Irish organic beef has been rising in Europe during 2015.
Come under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.
This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.
Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.
Sources & Links to Further Info
Certification through Organic Trust
Association of organic farmers and growers
Agriculture Food and Rural Development Authority - Teagasc, the national advisory body, has two organic advisors