The organic food in Poland was valued at € 50 million, or 0.14% of the total food market. Estimates from various agencies, retailers and publications suggest market value of:
€ 120 million in 2011
€146 million in 2013.
€158 million in 2014
€ 190 million in 2015
€ 245 million by the end of 2017 (est)
Natexbio report CEO of Organic Farma Zdrowia stores as estimating 2016 growth between 11 and 19% and exceeding the one billion zlotys already in 2017. The lack of domestically produced organic products means that the Polish market is currently an importer of manufactured goods, which is where the strongest growth will be seen. Natexbio estimate that by 2022, bio could represent € 720 million and 1% of the food market.
Taking 55% of organic retail, large supermarkets recorded an increase in sales of organic products in 2012, with dietary products, flour, tea or biscuits and cereals reported to be of growing in interest at the biggest organic retailer, Carrefour Polska. Lidl are close second with a significant organic offer under their own ‘Eco-Trust’ label. Poland has around 1000 dedicated Bio stores and the largest organic food trader (which owns a network of organic deli stores) recorded an 8.5% yoy increase in profits in 2013.
Other significant retailers include Biedronka (2,650 stores), Lidl (more than 500 stores), Intermarché (about 260 stores), Stokrotka (240 stores), Auchan (76 hypermarkets and 33 supermarkets, including Elea), Kaufland (around 170 stores), Carrefour (more than 80 hypermarkets and supermarkets), Leclerc (43 stores). Small chains - some purely regional - include , Żółty Cesar, EKOzakup, Secret Garden and the only organic supermarket - Totomato. Online is growing rapidly.
4% of Poles buy organic food regularly, whereas 26% said they buy it only sporadically but would like to buy it more often, according to a 2012 survey by TNS.
Segmentation wise. 52% of organic consumers are seen at ‘Bio-Diet’, 26% are ‘Traditional/homemakers ’, with 17% looking for ‘Innovative/non-processed’. ‘Dark Greens’ account for 9%.
Comes under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.
This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.
Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.
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