Netherlands

Country

Netherlands

Continent

Western Europe

Market Performance

The Dutch organic market was valued at Euro 1.1B in 2015, 15% up on 2014. % of all food sales are organic. Conversion of farm land grows at 2.5%.

Consumer Preferences & Channels

45% of all organic sales are via multiple retailers Albert Heijn (25%)and Jumbo (20%), the former very heavily focused on own label organic. 115 of the 365 natural food specialist stores and health shops in the Netherlands in 2012 were supplied by Udea, Natudis or Odin.

Ekoplaza (part owned by Udea) and Goodys enjoyed a reported 30 % Share in 2012, with supermarkets accounting for 55%. Weekly markets, farm-gate sales and Internet stores accounted for 7 %. Retailer Ahold reintroduced its organic brand in 2015 and is actively leading supply stakeholders. Specialty stores are reported as having to fight to keep up with mults growth.

In 2015 the largets three categories were Bread.baked (39%), Grocery (30%) and Eggs (10%).

Legislative Considerations

Under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.

This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.

Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.

Events

Biobeurs (Bionext) - January 2018 - Zwolle. Marketed to Dutch organic farmers, producers and trading companies, retailers, chefs and restaurateurs, Bio Beurs is the key Dutch organic trade evenet and a fast and attractive way to promote your organic business. Find out more.

Sources & Links to Further Info

Bionext are the Dutch body responsibly for coordination of organic national marketing campaigns and action plans. http://www.bionext.nl/

Key domestic certifier is SKAL who are part subsidised by the Dutch government to perform domestic certification - http://www.skal.nl

Dutch certifiers verify the use of the nation Eko logo, which has slowly lost ground the EU leaf logo.