The U.S. organic market in 2019 broke through the $55 billion, up 5% percent from the previous year. In 2019 produce grew at 5%, dairy grew at 2% (a recovery from flat sales in 2018) and packaged goods grew at 3%.
Consumer Preferences & Channels
In terms of key considerations when shopping, for organic consumers, according to the OTA historically price come first (57%) followed by family/taste (52%) and health (43%). 47% of all organic consumers are millennials (75.4M US consumers), but only 25% of them are currently parents. With both being a millennial and parent know to drive organic purchasing, the prospect of this figure rising to 80% within 15 years bodes very well for organic.
In light of the Covid pandemic, internet sales are expected to grow by 29%, along with increased eat at home. 82% of consumer are open to trying new brands. Provided availability returns in 2020, this combined with continued concern around health and wellness are anticipated to support further organic market. Reduced farmers market and restaurant traffic along with concerns about viability of smaller, short supply chain, non-dedicated businesses and are both creating some uncertainty.
An organic products equivalence agreement between the US and EU came into force in 2012. The majority of UK - EU certified organic food products (provided they are free from livestock ingredients) can enter the US market without additional certification. There are some minor additional labelling requirements for >95% organic products (e.g. to state the name of the certifier rather than use just their logo or code) which have the option to apply the USDA seal.
PWAB (Produced Without Antibiotics) additional supply chain checks and accreditation are needed to export of organic livestock products to the US. Soil Association Certification offer various packages of support, to help businesses understand compliance with these additional requirements. Find our more.
All of the events below feature a UK gov. supported pavilion. For more information about any of these shows, please contact Emily Mosedale at PS8
Winter Fancy Food – San Francisco – BOOKING NOW
Date: 19-21 January 2020
Winter Fancy Food attracts the specialty, natural, organic and gourmet stores from America’s West Coast - important channels of distribution for premium products. This show is particularly strong for UK businesses with gourmet products, gift food, dairy, confectionery, premium alcoholic and non-alcoholic drinks. Buyers are looking to source quality products for their portfolios.
Natural Products Expo West
Date: 5-7 March 2020
Natural Products Expo West is the largest natural, organic and healthy products trade show in the world.
Last year saw 89,000 visitors come to Expo West, looking for the chance to sample new products from over 3600 global companies.
This huge show is purely for natural and organic foods and is the ‘must-attend’ tradeshow for businesses in this sector. This show is fairly new to our calendar of events, but is growing in popularity with UK businesses each year.
Summer Fancy Food – New York
Dates: June 28 - 30, 2020
The Summer Fancy Food Show is the largest specialty food industry event in North America, and the premier showcase for industry innovation.
Dates: TBC (Nov 2020)
We are hearing great stuff about this tradeshow – if you want to grow your private label business stateside, this is the tradeshow for you.
Sources & Links to Further Info