Food as it should be
Food as it should be marketing materials
Brand new Soil Association materials and graphics designed to demystify the messaging around what organic really is, and how easy it is to make the switch, starting with the 5 reasons to choose organic.
Our recent consumer research focused on current attitudes to shopping and buying organic products, and as a response to this, we are pleased to launch new visuals and messaging designed to help us better communicate the organic message.
We’ve created a suite of materials, from social media assets to website banners and posters for you to use.
Download Food As It Should Be Marketing Materials
We've created a suite of marketing materials for you to useDonwload the materials
Using Food as it should be on your channels
These materials are for you to use - if we are all aligned behind the same messaging, we can really make an impact when talking about organic as a collective voice. We’ve created some guidelines to help you use the materials and we’ll be launching on our channels using the hashtag #FoodAsItShouldBe
Talking to consumers
Has this been approved by the ASA / CAP?
All the messages have been checked and approved alongside everything in the relaunched What You Can Say when selling organic book. If you are planning to use these materials or messaging out of this context, please seek advice from the ASA/Cap first.