The latest market research into the organic consumer
Do you want to know who the organic consumer is?
Get an in depth understanding of who is buying organic, potential organic buyers, growth opportunities and blockers. Essential consumer and market insight and understanding for brands, retailers, organisations and producers.
The market is moving towards organic: organic can meet the need and accelerate growth by strongly establishing its credentials with consumers.
Our recently released report provides:
- NEW attitudinal segmentation model
- Understand the macro trends under pinning food retail today
- Access to market mapping tool to support product development and targeting
- Learn about the category drivers that need to be in place and the clear actions that as an Industry we need to take.
- A clear motivation map; the behaviours driving purchasing
- Identifying and clarifying the blockers to future growth and strategies to overcome these.
With research carried out across England and Scotland, and across a full spectrum of consumers, this research gives essential insight and understanding into the organic market today and the future potential growth opportunity.
The latest organic shoppers at the Soil Association Pop up organic market
Get the report
The full research report is available free of charge for Soil Association Certified licensees and is just £250 for non-licensees (price includes a 1 hour consultation with a member of the Soil Association Certification Business Development team).
Don’t miss out on this invaluable insight to the organic market – order your copy here.
People want organic to be the everyday way of doing things – they want it normalised – but there are challenges. If we can understand the range of segments and motivations of organic consumers we will be able to grow the organic market and consistently communicate the rich tapestry of what organic is. But this has to be supported throughout the industry.David Preston from The Crow
Graphics taken from our new infographic 'A look at the Organic Market', launched in partnership with Triodos Bank. Available FREE for Soil Association Certification Licensees - email us for your copy.
Shaping the future
The report culminates with integrated category strategy focusing on segments, motivations and category drivers for future organic growth. Not to be missed market insights designed to help shape your marketing or sales strategy and contribute to continued growth within the organic market.
Soil Association Certification now plans to streamline the organic message and to make organic the everyday choice for everybody. This will allow us to support more organic businesses and grow the organic market.
A look at the Organic Market - get the infographic
Sales of organic in the UK have been strong this last year, continuing to grow at +5% and the market is predicted to be worth over £2 billion by the end of 2016. We want to ensure this growth is not only sustained but recognised outside of the organic industry to help drive investment and future growth.
Soil Association Certification and Triodos Bank have put together an infographic that illustrates the size and growth of the Organic Market in 2016 and all the parts that make up that success.
This useful tool will help you when talking to customers, businesses and partners. Available FREE for Soil Association Certification Licensees - email us for your copy.