Meet Apulia Blend
Apulia Blend won the BOOM Award 2017 in the 'Best Organic Pantry Product' category with their organic olive oil. They have told us their story.
Tell us about you – who are you, what’s your mission and how did you get started?
Originally from Puglia, I have taken up my grandfather’s most loved job which quickly became my loved one too. During the eighties, most of the land property was sold as people were not attached to the idea to work as farmer. My mission is to change that trend, especially for my family and try to gain back more land over the years.
Why is organic so important to you and why did you want to be certified by the Soil Association?
Organic is very important in a market where it is becoming ordinary to use additives in food, as our quality of life improves as contrast our diet is becoming poorer and in some cases dangerous. The Soil Association make sure that these principles are taken as seriously as they should and monitor that products are 100% organic.
What is your biggest achievement to date as a business?
Having customers that change their shopping habit, giving the products they eat the right value for their taste and quality.
Organic is very important in a market where it is becoming ordinary to use additives in food, as our quality of life improves as contrast our diet is becoming poorer and in some cases dangerous.
What are you working on at the moment and what are your ambitions for the future?
We are working on an Organic Apple Cider Vinegar aged in casks, giving the health benefits of the apple but with a creamy and mellow taste.
What do you think are the biggest issues facing our food systems?
TRANSPARENCY, still lots of unnecessary information on labels but missing traceability and origin of most ingredients.
What’s next for you your business?
Carry on what we have done to date without getting caught in the “figure target”.
If you could only switch to one organic item what would it be and why?
Water, it is one the most daily intake and not really sure if it is totally natural.
Who inspires you?
My farmers, people that are the real value for our products but who are always behind the scene.
Best advice you’ve ever been given?
You get what you give…
Find more about Apulia Blend here: theoliveoilco.com
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