- Soil Association
- Clare McDermott
Business Development Director, Soil Association Certification
Clare has a long held passion for food and for ensuring access to good food for all, making Organic accessible as part of that.
Having worked in both Commercial and Third Sector across all aspects of buying, marketing, fundraising and retail, she joined the Soil Association in June 2014 as Business Development Director for Certification; growing and developing the certification schemes that provide solutions to achieving healthy and sustainable change in the world.
An award-winning marketer, Clare’s passion is delivering direct behaviour change and using those skills to build and grow the Organic market and support the opportunity for all to have access to healthy and sustainable food.
She is a member of the Organic Trade Board Marketing Committee and a regular speaker on the consumer and the organic food market. Outside of work, her passions are running; she’s just done her second Triathlon, cooking and living by the sea, surfing. She is married with two teenage boys.