Yeo Valley Case Study
Corporate Membership Case Study: Yeo Valley
The Soil Association are proud to welcome Yeo Valley Farms as our first Gold Corporate members.
Yeo Valley are a great example of how a major UK brand can lead the way. Not only are they one of the country’s biggest grocery brands (currently sitting just outside the top 50) but they genuinely live their organic British values, day in, day out.
A recent visit to their beautiful Blagdon lake site, where fans of all-things-Yeo can (and must!) visit, allowed us to sample the tastes of the organic farm in the funky cafeteria overlooking the valley. You can also visit their wonderful organic garden too – a must for anyone with even vaguely green fingers!
Their Gold Membership Certificate was proudly presented to Tim Mead, Head of the family brand and descendant of the farming dynasty that are the Meads – his mother Mary, well into her 70’s, still tends to her beloved herd of native Fresians – all named in familial order down the ages (we think they may be up to Barbara #28?).
“As family farmers we believe in doing things the right way and for us that means looking after our cows and making delicious dairy from the amazing organic milk they produce. Everyone needs a little help to be successful and we believe that like-minded enterprises will do better in the long run by looking out for one another. That’s why we’re delighted to be the Soil Association’s first Gold partner, helping to expand a movement that creates a sustainable future for the countryside and UK agriculture.”
As Gold members, not only are Yeo Valley Farms firmly part of the movement that is working together to create a sustainable future for our countryside, but they also receive a set of membership benefits in return for this support, such as:
- Use of Corporate membership logo and strapline
- Staff benefits, such as organic offers and discounts, and employee engagement opportunities
- Invitations to special events
- Priority policy and campaigning updates
- Promotions to our membership base
Yeo Valley and the Soil Association would love to welcome more businesses to the movement. Join with us and shape the future of a fairer and more sustainable food system.
Contact us for more information about becoming a corporate member of the Soil Association…