Organic Beauty & Wellbeing Week | 7th - 13th September 2020

Choose organic, and together with nature, we can make a world of difference.


Working with nature, we can make a world of difference...

2020's Organic Beauty & Wellbeing Week is a campaign celebrating the power of organic and nature.

Making one small swap to your self-care routine is the first step to making a world of difference.

So join us from 7th - 13th September. We are calling on you to join the conversation that champions kindness to the planet by raising awareness of the benefits of organic, including:

Sustainably sourced ingredients

Protected wildlife and biodiversity

No controversial chemicals

No synthetic colours, dyes or fragrances

NEVER tested on animals

Minimal packaging with maximum recycled content

Look for the logo!

Did you know, there is no legislation in place to monitor the use of the word "organic" within beauty & wellbeing products?

Don't worry - you're not alone! Over 50% of people we asked in our research didn't know either.

This is why opting for Organic Certification is so important. Looking for the 'Soil Association Organic', or the 'Soil Association COSMOS Organic' logo is a stamp of approval that the product has passed strict guidelines - and really is, ORGANIC!

How to get involved

1. Show your support for the organic movement and download our free toolkit

2. Make your One Small Swap by choosing organic products. Find your small swap here.

3. Join the movement: follow us on Instagram and join in the conversation.

4. Watch out for a blog piece around our exciting press event! Read insights from experts Clare Mcdermott [Soil Association], Jennifer Hirsch [The Beauty Botanist], Sussanah Taylor [Beauty & Wellbeing Editor] and Stephen Clarke [Terracycle and Loop].

50 % of packaging is recycled in the bathroom vs. 90% in the kitchen
92 % of citizens say that choosing organic beauty makes them feel they are making a 'positive choice'
79 % of citizens are more likely to choose a product if it says 'organic'

Our partnership with the Treehouse Hotel and Susanah Taylor

Available at their ground-level coffee shop, The Backyard throughout September, a limited-edition wellbeing box, exclusively designed by Susannah Taylor has been created full of certified organic products for your#OneSmallSwapThe full proceeds of the sales will be donated to sustainable charities including the Soil Association Charity and Friends of the Earth.


Browse our certified brands

From skincare and makeup to health and wellbeing, the Soil Association certify over 250 brands so you can be assured of the quality and integrity of their products.

Find your small swap here.

30 ways to join the organic movement

There’s never been a better time to be a part of the organic movement than during Organic September this year.

In the face of climate change, diet related ill-health and widespread decline in wildlife, a transition towards sustainable food and farming systems that work with nature offers a way to begin combating these issues.

What will your small swap be?

Organic vs Natural - what's the difference?

The terms 'organic' and 'natural' for beauty products are interchangeable and can cause lots of confusion! We break down the terms and what defines a natural and organic beauty product.

What do we mean by 'organic beauty'?

Organic beauty is a minefield. We give a savvy and comprehensive overview of what makes beauty products organic.

What does our symbol mean?

Working with nature, Soil Association Certification believe in organic alternatives. We make it simpler for you to choose organic formulations that are just as effective without any ugly compromises.

Spread the word

Share our Organic Beauty & Wellbeing Week toolkit for Instagram, Twitter & Facebook and shout about the organic message and raising awareness of the movement.


Get clued up

Find out what the Soil Association organic symbol really means by watching the short video

Join the conversation

Share your #OneSmallSwap on Instagram. Follow the story using the hashtags #OBWW20 and #OneSmallSwap

91 % of brands say that Soil Association certification boosts their sustainability credentials

Tabitha James Kraan

Meet Tabitha James Kraan, self-confessed hair geek and founder of Tabitha James Kraan Hair Care. Find out how making your small swap to organic hair care can make a world of difference to our planet and our oceans.

23 % growth of the organic and natural beauty and wellbeing market over the last year

Leading The Change

Find the Brands who are the leading the way in packaging, making sustainable choices for the planet.


Organic September

Organic September is a month-long campaign designed to encourage more people to try organic as a way to promote and educate people about food and farming practises. 


Follow us on twitter

Soil Association
Follow us