Farm to Fork Ambassador programme
An overview of the Farm to Fork Ambassador programme supported by Ocado and its role in supporting higher standards from farm to fork.
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Our Farm to Fork Ambassadors are a group of over 20 food champions working on the front line of the UK food system. Ambassadors are here to share their food stories, campaigning for systems change.
Ambassadors have first-hand experience creating a healthier and more sustainable food system. They represent the whole food chain from farmers, to community food, and beyond.
Why join the ambassador programme?
There are lots of reason to join the programme, including to:
- be empowered to share your personal food stories
- receive training opportunities in storytelling, media skills, interview skills and more
- join our wider Soil Association network
- connect with other passionate ambassadors
- boost your profile and become a powerful voice in the sector
- receive opportunities to attend events, meet with policy-makers and media interviews
- contribute stories for Soil Association to amplify
Watch our short YouTube video to find out why farmer George loves being an ambassador.
It's been so great to meet and share ideas and stories with people from different areas of the food industry, but with a common goal to make our food system better. It's very inspiring and motivational.
Who can be an ambassador?
This programme is for people who work in food the UK food system. You might:
want to see a fairer food system and strive for high standards of food and healthy diets
identify with the principles of health, ecology, fairness and care
want to share your story
represent a voice that often goes unheard and want to be a part of the wider good food movement
You will also need to:
have time to commit to attend in person and online training
be willing to learn and develop your voice through stories
As a Soil Association ambassador I am really looking forward to learning new skills to improve my storytelling. I have always wanted to share my experiences working in food industry with other people, but I haven't felt I had the right skill set to make it happen.
Meet our current ambassadors
Our ambassadors are sharing their stories to inspire the next wave of food champions. You can watch some of their content on YouTube.
Alex Gray
Ben Andrews
Ben MacKinnon
Catherine Barrett
Daphne Du Cros
Ed Wombwell
George Bennett
George Young
Haydn Potts
Holly Silvester
Jannine McMahon
Jess Walker
John Kerr
Kay Johnson
Leigh Ashley
Lily Farmer
Nick Saltmarsh
Noah Cooper
Rob Atkin
Sean Ruffle
Shaun Craig
How do I apply?
To apply to be an ambassador, you can fill in the application form, or make a 3–5 minute video answering the questions from the application form. Then, upload a link at the end of the application.
Get in touch
If you have questions about the programme or aren't sure if it's for you, please get in touch.