Vision: Nature Revival

We see a future where nature’s diversity and abundance are restored across the UK. Our role is to transform our food system so that every farmer and grower has a viable pathway to farm in harmony with nature.

70%
or so
of the UK is farmland. The fight for nature will be won on farmland.

Joining together, we can make that happen.

Your support can power nature’s recovery

Over 80 years, we’ve proven that nature-friendly farming works. In that same time, though, industrial farming has decimated our natural environment, with UK wildlife declining by an average of 20% since 1970.

As we look to the next 80 years, we have a choice – do we allow nature to be plundered or transform our food and farming systems to work with nature?

The Soil Association is specially placed to address biodiversity on farms, as we work from farm to fork. This vision encompasses three essential levers for change: our work on the ground with farmers, empowering policymakers and citizens to stand up for nature, and strengthening markets and supply chains for nature-friendly products.

A view looking up at a tree canopy with sky in the background

Come and take your place

If you share our bold vision, please consider supporting us with a flexible, multi-year annual pledge to enable us to apply our unique combination of ambition, expertise, common sense and grounded integrity to best effect in the coming years.

We invite you to come and take your place.

Double your donation

A group of generous donors have committed to doubling the first year’s donation of any three-year pledge to our vision. If you would like to hear more about how you can have your donation doubled, you can get in touch with the team.

Join us

70% of UK land is farmland. This means that the fight for nature will be won there. Joining together, we can make that happen.