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Learning day
Organic farm experience
Join us at Yeo Valley Organic Farm for an immersive learning experience designed to build confidence and clarity around organic - not through theory alone, but by seeing organic principles brought to life on a working farm.
Book nowEvent Details
Wed 30th September
£75 (+VAT)
The Organic Garden, Yeo Valley
On-Farm
Turning you and your team into confident ambassadors for organic
This practical training experience equips your team with the knowledge, language and tools to confidently communicate organic to customers, colleagues and stakeholders, whatever their role.
Whether you work in marketing, commercial, customer‑facing or operational teams, participants leave with the understanding of how to leverage the benefits of organic for their area of work.
What your team will gain
By the end of the day, participants will:
Understand what organic really means and how to explain it clearly in plain English
Feel confident answering common questions and challenges about organic
Understand today’s organic consumer: who they are, what motivates them and what drives purchase
Learn how to translate organic principles and practices into tangible consumer benefits
Become confident communicators for organic within their role and organisation
Take away practical tools and messaging they can immediately apply in marketing, sales, tactical decision making or customer conversations
This makes the day equally valuable to a variety of teams:
Organic upskilling for marketing, commercial and sales teams
Confidence‑building for customer‑facing or operational staff
A meaningful induction experience for new team members
What to expect on the day
Expert‑led learning sessions
Interactive sessions led by Soil Association Certification experts, designed to:
Build a strong, practical understanding of organic principles
Explore the organic market and consumer landscape
Get guidance on communicating organic benefits credibly and effectively
Seeing organic in action
A guided tour of Yeo Valley Organic Farm with an experienced organic farmer, bringing standards, decisions and trade‑offs to life and grounding learning in real‑world practice.
Plus the experience to top it off
A delicious organic lunch in Yeo Valley’s award‑winning canteen
Time in nature to reflect, recharge and reconnect
Networking with like‑minded organic businesses across the food and drink sector
A muddy-boots trip through a working organic farm, a rare experience for most, ending with tea and cake in their organic garden
Takeaway toolkit
All participants receive a Practical Organic Communications Toolkit, including:
Key organic messaging pillars and language
Guidance on communicating benefits without jargon or greenwash
Ready‑to‑use social media prompts and content ideas
Tips for building trust and credibility when talking about organic
This ensures the learning continues well beyond the day itself.