Tell the whole truth about ultra-processed foods

The ultra-processed food (UPF) industry has blocked government attempts to push shops to promote deals on healthy foods making them more affordable.

This is wrong. Public health must come above UPF company profits.

Ultra-processed food industry lobbying exposed

Our latest survey highlighted that making whole and minimally processed foods more affordable is the most important thing the government could do to make healthy food easy to access.

The government's Department of Health and Social Care had planned to encourage retailers to shift the balance of price promotions towards minimally processed foods. This includes fruit, vegetables, beans, whole grains like rice and pasta, and unprocessed meat.

But industry lobbyists, representing the UK's biggest UPF companies, demanded this advice be removed from the guidance issued to retailers. And yet, there is overwhelming scientific evidence that minimally processed and whole foods are crucial for a healthy diet.

What are UPFs and how bad are they?

British people eat more UPFs than anyone else in Europe. UPFs make up 65 percent of our children’s diets, and over 50 percent of our shopping baskets.

UPFs can have a negative impact on our health and on the environment. But, diets rich in whole and minimally-processed foods support good health and are better for the planet.

New policy report - The Whole Truth

The Soil Association wants to see UK diets shift away from harmful ultra-processed foods, towards whole and minimally processed diets. In order to do this, the Government must put whole foods at the centre of its food strategy.

What does healthy and sustainable food look like?

Millions of people in the UK don’t have access to the nutritious food they need to be healthy. That includes children in schools, and people in hospitals, care homes and workplaces. Much of the food we eat is still made in ways that harm our natural world and health.

We know it is possible to change the system to make healthy and sustainable food available, affordable and accessible to all.

Nature-friendly farming for healthier diets

It is possible to produce nutritious food for all through kinder farming – without using chemicals or killing wildlife, and whilst giving farm animals a good life.