Our vision is regeneration: a world with good health, in balance with nature, and a safe climate.
Our planet is in crisis; but together with nature we have the answers. We can restore our Earth – from the ground up.
The way we work the land, and ultimately the food we all eat, has a huge impact on our health, our climate, and our wildlife. It’s up to all of us whether that impact is good or bad.
So, our strategy is to help create a future where healthy and sustainable food, farming, and forestry are the norm and accessible for all.
Using our generations of experience in pioneering solutions, we work with everyone across the whole spectrum of food, farming and forestry to drive positive action for people and planet.
Together we can transform the way we eat, farm and care for our natural world and deliver a better future; with healthy soils, thriving wildlife, good lives for farm animals, nutritious food for everyone, and bright hope for our future generations.
To achieve this, we’ll drive for change across three key areas by 2030:
1. Diets & living
We will support a transition to good food and sustainable living, alongside a reduction in our overall environmental footprint.
Working with caterers and businesses, we will guide them to source from sustainable producers and help put nutritious, healthy and sustainable food on menus everywhere.
Find out more about how we are transforming the way we all eat here.
2. Farming for the future
We will support a transition to nature-friendly farming, land management and forestry.
Working with farmers, growers, foresters and all businesses, we will help them to thrive while stewarding the land using practices that support the natural world - such as agroecology and regenerative forestry.
Find out more about how we are transforming the way we all farm here.
3. Joining forces for positive change
Over time, how many of us live our lives has become more intensified and disconnected – from other social groups around us and from nature.
We will support a transition towards healthy connections between people and the natural world.
Working with everyone, we will grow our understanding of what a ‘better future’ looks like, share our experiences, and join forces to restore our health, our nature, and our climate.
We all share one Earth, together we can make it work for everyone.
And underpinning the work we do as a charity is Soil Association Certification's impact as a certifier; we have the privilege of working with thousands of businesses who live our values, and turn the theory into practice - leading the way to a regenerated future.
Read our full strategy
Through our Grow Better Together strategy, we aim to deliver solutions that secure healthy and sustainable food and nature-friendly farming and forestry for the benefit of everyone.
Read our Strategy to 2030 (download PDF)