Beauty & Wellbeing
Organic Beauty is blossoming
The certified cosmetics industry grew +13% in 2016
With demand for organic and natural products on the rise, it’s an exciting time for the industry. With many mainstream brands set to jump on this unregulated movement, certiﬁcation has never been so important
Consumers are more health and beauty conscious than ever before. They want products that work with nature, not against it, but they don’t want to compromise on quality. A recent consumer survey of 1,000 people conducted by the Soil Association, found that 77% of consumers would be reassured by genuine organic accreditation. The survey also found that consumers would be more likely to purchase an organic product with accreditation and would make them think positively about the brand and the retailer stocking that brand.
So whether you’re a specialist start-up taking the next step or a large retailer developing a new range, there’s never been a better time to go organic.