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With over 50 years' experience in certification, we provide personalised support for certified organic businesses.
Promoting organic
Use our marketing materials and the Soil Association organic symbol to help your audience understand the benefits of choosing organic.
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The story of organic starts with a commitment to doing things the right way, for the benefit of wildlife, people and the planet. As the most widely recognised symbol in a growing UK market, the Soil Association organic symbol is a valuable asset that certified organic brands and businesses can use to reinforce their brand values and integrity, and tell their own organic story.
Using the organic symbol
The Soil Association organic symbol is a shortcut to reassurance and trust within a crowded market. It shows your commitment to working with nature, not against it, for the benefit of wildlife, people and planet.
We believe that organic certification is something to celebrate. A key benefit of certification is the ability to display the symbol with pride on-pack and across your wider marketing activities.
The symbol is a registered certification mark (®) of Soil Association Limited. You may only use the symbol on your products if you hold a valid certificate of registration from Soil Association Certification. It can only be used for organic products identified on your trading schedule.
Use of the symbol is controlled through specific guidelines provided in chapter 2 of the organic standards. All usage of the symbol must be approved by your Certification Officer. The Soil Association organic symbol is a registered trademark. Unauthorised use may result in legal action.
Where to use the symbol
You may use the symbol on company stationery, promotional literature and websites if we certify your entire product range, otherwise you must only use the symbol if you state clearly which products, lines or ranges it applies to.
You must use our symbol on the final consumer packaging of the products we certify, except where we agree there's a good reason for not doing so.
Examples of exceptions we might agree are:
on temporary or off-the-shelf labels or packaging
where the label is so small that it would jeopardise other information required by law
where the supply of ingredients complying with the standards is variable
the product cannot always carry the symbol
What the symbol should look like
You must reproduce the symbol from original artwork (download below).
The symbol must appear:
complete and upright
in proportion to the product description
at least 10mm in diameter
in black or white
(you must ask us if you wish to use the symbol at a smaller size than 10mm in diameter or in a colour other than black and white)
clearly visible
clear and legible over the whole of a background, for example if used over a photograph
no less prominent than the EU logo
The symbol should be:
on the main face of the label or packaging
in proportion to the product description (but it works best if it is at least 12mm in diameter)
placed on a clear background that extends 30% beyond the area of the symbol (for example, 3mm around a symbol 10mm in diameter)
The symbol must not appear:
against a background that affects the legibility of the symbol
incomplete
at an angle
within an extra circle either of an outline or solid colour
in more than one colour
with a different font or typeface
Other language versions
A version of the Soil Association Organic symbol is available in Welsh and Gaelic.
Approved Input symbol
You may use the Approved Input symbol on non-organic products certified under our Approved Input scheme, such as salt and agricultural inputs. You may not use the Soil Association organic symbol on these products. Contact us for further information about this scheme: inputs@soilassociation.org.
Resource
Soil Association organic symbol
Published 16 Apr 2026
Download the organic symbol in a variety of formats, including .eps, .jpeg and .png (ZIP file).
Resource
Soil Association Approved Input symbol
Published 29 Apr 2026
Download the Approved Input symbol in .eps, and .png formats (ZIP file).
EU organic symbol
Visit the European Commission: Agriculture and Rural Development website to download the logo in various formats.
Marketing materials and claims
We are currently reviewing the latest evidence base to support organic claims in light of strengthening regulation and evolving research methodologies. We have temporarily removed our usual suite of marketing materials until they can be updated. Until then, we are offering a guide to the most widely used claims.
These can be used across your social channels to share the organic message. Please read the guidelines, as some assets require qualifying statements to comply with the CAP Advertising Code.
Resource
Organic marketing claims guide
Published 01 May 2024
Want to know what you can say when marketing organic? Download our guide to the most widely used claims, with full qualifiers and references.
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Free marketing materials
Showcase the benefits of organic food and farming. Our marketing materials are ideal for popping into delivery boxes, displaying in-store or using across your social media platforms. They are also a great source of information when onboarding new staff members to teach them about organic. We will republish the resources on this page as soon as they're available.
Understanding organic experience days
Build a strong practical understanding of organic principles and see them brought to life on a working farm. Join us at Yeo Valley Organic Farm to learn the tools to communicate the benefits of organic and answer common questions.
