Organic September

This Organic September, we're cutting through the noise with a simple message: Organic is a shortcut to better.

Across the month, we will share inspiration and signpost organic as the label that's done the hard work for consumers. We would love you to get involved, and have created free resources to help you promote your organic brand during the campaign.

Digital toolkit

The toolkit is designed to help you connect with your audience, amplify your message and drive participation this Organic September. You can use free assets, including:

• social media graphics

• co-brandable frames

• retail point of sale (POS) kits

• logos, fonts and colours

How are you getting involved this Organic September? Tag the Soil Association in your social media posts (@soilassociation) and use the hashtag #OrganicSeptember.

Point of sale (POS)

Celebrate Organic September with your free point-of-sale toolkit featuring colourful posters, postcards, "staff pick" cards and more.

All stores previously registered with the Organic September campaign will automatically receive a point of sale toolkit by post ahead of the campaign launch.

To register a new store or amend your details, please contact: businesssupport@soilassociation.org.

Billboard takeover

Organic is no longer niche – and we launched Organic September 2026 by highlighting that growth on a grand scale.

We entered the world of out-of-home advertising, taking over The Manchester Screen, the UK’s largest billboard.

Our move into out-of-home marks an important moment for the organic sector, which is now an everyday part of life, with 83% of British households buying organic.

From exciting campaigns and in-store activations to new products, events and creative ways of getting people talking about organic, we’re excited to see what else is coming up this month.