Marketing organic: What you can say
Join Niamh Noone, Head of Marketing and Communications at Soil Association Certification, for the relaunch of our guide to marketing organic. In this webinar, we reintroduce the guidance booklet and how to use it in the context of new green claims legislations.
Register to join us on ZoomEvent Details
Tue 14th July
FREE
Online
Webinar
Marketing organic: What you can say is a guide to a robust set of statements around all elements of organic production to help you communicate the benefits of organic with confidence to your customers and retailers.
This webinar will reintroduce the booklet and how to use it, particularly in light of new green claims regulations.
The webinar will also include:
an update on our 'brand organic' proposition
plans for this year's Organic September campaign and how to get involved, plus the long-term strategy (up to 2030) for Organic September
an update on the Best of Organic Market Awards (BOOMs)
Led by Niamh Noone
Niamh Noone
Head of Marketing and Communications, Soil Association Certification
Niamh helps client businesses grow through campaigns like Organic September, shaping messaging on organic food and farming, generating consumer insights, supporting retailer positioning, and leading cross‑partner projects with the Soil Association and external stakeholders. Working closely with Soil Association's Standards and Policy team, Niamh develops impactful statements based on peer‑reviewed research, navigating complex regulations relevant to environmental and health claims about organic.
