Credible certification can fuel your brand's success. Create impact with your marketing and communicate your certified status effectively with our guide to labels, logos and digital promotion.
Consumer attitudes to fashion and textiles are changing fast. YouGov research commissioned by Soil Association Certification highlights the growing importance of sustainability and ethics in consumers’ clothing and fabric choices. 77% of people polled said key elements of GOTS certification were important to them, including organic, natural fibres, fair working conditions and the absence of harmful chemical residues.
Credible certification can fuel brand success. We have seen this in the sales figures Amazon recently reported for Climate Pledge Friendly products certified to Soil Association standards. In 2025, sales from Soil Association Certification organic textiles clients increased by 10%. And family-owned Leicestershire-based manufacturer 13Amp have seen a 226% increase in GOTS-certified sales.
We’re now into our third year of membership and have seen our sales on organic products considerably increasing – over the past twelve months in particular.
Before using GOTS signs, you must have a Labelling Release Form for GOTS Goods approved by your certification body.
Clear and accurate labelling is essential to maintaining the integrity and credibility of Global Organic Textile Standard (GOTS) certified products.
For businesses, increasing visibility of GOTS certification supports customers’ understanding of the scheme – and by association, your brand's commitment to ethical practices, responsible production and meeting recognised standards.
The Soil Association Certification technical and business support teams have created this guide to help our clients showcase their certified status while meeting GOTS requirements for representation. It helps brands make sure that all references to GOTS certification are correct and helpful for consumers.
Photos on this page provided by LittleLeaf Organic
Correct labelling includes the following details:
label grade, for example:
organic (95%+ certified organic fibres)
organic in-conversion (95%+ certified organic in-conversion fibres)
made with x% organic materials (70–94% certified organic fibres)
certification body (for example, Soil Association Certification)
certification number of the certified entity (GOTS-XXXX)
The accompanying labelling text must be:
printed in the same colour
font: Frutiger Next Bold font or a similar sans-serif font
Lettering:
print: 100% black
RGB: 0 / 0 / 0
HEX: #000000
Lettering background:
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
or transparent (in the background colour of the medium) provided that the font remains legible
Garment symbol:
Print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
Circle element:
CMYK: 80 / 0 / 100 / 2
Pantone: 362 C (coated)
HKS: 60 N (uncoated)
RGB: 63 / 156 / 53
HEX: #39C35
Lettering:
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
font: Frutiger Next Bold
Lettering background:
print: 100% black
RGB: 0 / 0 / 0
HEX: #000000
alternatively: Dark (using the background colour of the medium) provided the lettering remans legible
Garment symbol:
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
Circle element:
CMYK: 80 / 0 / 100 / 2
Pantone: 362 C (coated)
HKS: 60 N (uncoated)
RGB: 63 / 156 / 53
HEX: #39C35
Lettering:
print: 100% black
RGB: 0 / 0 / 0
HEX: #000000
font: Frutiger Next Bold
Lettering background:
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
Garment symbol:
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
Circle element:
print: 100% black
RGB: 0 / 0 / 0
HEX: #000000
All elements (lettering, garment symbol and circle element):
CMYK: 80 / 0 / 100 / 2
Pantone: 362 C (coated)
HKS: 60 N (uncoated)
RGB: 63 / 156 / 53
HEX: #39C35
All elements (lettering, garment symbol and circle element):
print: 100% black
RGB: 0 / 0 / 0
HEX: #000000
For light-coloured backgrounds where the Primary option is illegible (such as shades of green).
All elements (lettering, garment symbol and circle element):
print: 100% white
RGB: 255 / 255 / 255
HEX: #FFFFFF
For dark-coloured backgrounds where the Primary option is illegible (such as black).
Use case: You want to use the GOTS logo on a product detail page.
Guidance: All the information displayed on your website or online store must accurately reflect the on-product labelling details. You must not present uncertified and unlabelled products in a way that could imply an association with GOTS signs or certification.
On product detail pages, you must:
only display the GOTS logo in direct association with the certified product
include the complete accompanying information for each product listed:
label grade
a reference to the certification body
the certification number of the certified entity
Compliant example: On a product detail page for a GOTS-certified product, you display the GOTS logo, label grade (for example, "Organic"), certification body, and your certification number as the certified entity.
Use case: You want to use the GOTS logo on your website landing pages and company information pages.
Guidance: You can use the GOTS logo on your company webpages and in similar contexts if you meet the following criteria:
include an accurate statement describing the GOTS scheme
include an explanatory statement such as "We offer GOTS-certified products, which are individually labelled" to ensure clarity
display the GOTS logo (2.2.1.1), together with a reference to the certification body and your certification number as a certified entity
Compliant example: You add a note like this one to your website, for example on a sustainability credentials page, or product details page: "All our cotton products are GOTS-certified organic. GOTS (Global Organic Textile Standard) products are independently certified as meeting the standards. Our certification body is Soil Association Certification Ltd. Certification number: GOTS-XXXXX."
Use case: You are promoting GOTS-certified products digitally, for example, in social media posts, online advertisements and email newsletters.
Guidance: You can use the GOTS logo without the accompanying labelling information if the product detail page or similar includes all required accompanying labelling information.
Compliant example: You add the GOTS logo to an email newsletter and link it to a webpage which includes the required accompanying labelling information.
Use case: You are promoting your business as a certified entity, for example, in an email signature.
Guidance: You can include the GOTS logo if you specify accompanying labelling information:
the certification body
certification number of the certified entity
Compliant example: You create an email footer which includes the GOTS logo, the name of your certification body and your certification number as a certified entity.
The Global Responsible Textile Standard (GRTS) is a globally recognised certification for textiles made with certified responsible fibres. It combines environmental, social and supply chain requirements into one certification. We will provide more information on GRTS labelling as it becomes available.
