Alex Cullen, Commercial and Marketing Director, Soil Association Certification

Alex lives in Chesham, Buckinghamshire with her husband and four-year old son, and is a passionate gardener.

She has a wealth of expertise in the commercial and marketing sectors, as well as public services.

Her most recent role as Head of Marketing for NHS Blood and Transplant, focussed on engaging the public to support lifesaving blood and organ donation throughout the pandemic. Before that she was at Head of Marketing at Marks & Spencer, having worked across a number of categories during her time with the retailer, including produce, protein, hospitality, convenience and CSR policy with Plan A. She developed her FMCG experience at Ferrero working across a number of confectionery brands, including Kinder Chocolate and Ferrero Rocher.

She is also a board trustee for UFI VocTech Trust and Chair of their Ventures Committee a charitable trust which exists to further the development and adoption of technology to support vocational training.