Victoria Hurth

 Soil Association Certification Board

Victoria is currently a Non-Executive Director of Soil Association Certification Ltd.

She is also an independent academic and a Fellow of the University of Cambridge's Institute for Sustainability Leadership (CISL).

Victoria has spent nearly 30 years spanning both academia and companies to answer the question: How can we help organisations make decisions that align with long-term wellbeing for all (sustainability) rather than undermine this pinnacle shared goal?

Her work with global executives focuses on the central role of governance, along with purpose, marketing, leadership, and culture. Among other achievements, Victoria co-led the 5 year development of the first global ISO standard in Governance of Organizations (ISO 37000:2021), was Technical Author for the first national standard in Purpose-Driven Organizations (PAS 808:2022), and advised the UN on the development of a methodology for SDG 12.6.1 (sustainability reporting).

Victoria co-designed, and is Head Tutor, for CISL's online certificate: ‘Sustainable Marketing, Media and Creative.’ She also heads the Sustainability Impact Advisory committee for UnaTerra VC sustainability scale-up fund, is a member of SACE's Impact Advisory Committee, a regular UNCTAD review panel member for ISAR Honors, and was a member of WBCSD's working group on Governance.

She is the Academic Lead for Common Ground Research Network's Climate Change theme and a member of the Scientific Advisory Board for Scientist's Warning Foundation, a member of the British Academy's Net Zero Policy Working Group.

Victoria's extensive experience in marketing, management, and sustainability spans over two decades. She has worked for renowned companies such as 3M and Accenture, collaborating with clients like Marks and Spencer, Cancer Research, and J Sainsbury. She was an Associate Professor of Sustainable Business and Marketing for ten years. During this time, she published numerous research papers and thought pieces in Nature Climate Change, Energy Policy, The New Scientist, and Sustainable Development.