- Soil Association
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- Organic living
- Meet our Ambassadors
- Organic Heroes
- Hugh Fearnley Whittingstall
Hugh Fearnley Whittingstall
Hugh Fearnley-Whittingstall is a multi-award-winning writer and broadcaster widely known for his uncompromising commitment to seasonal, ethically produced food.
He has earned a huge following through his River Cottage TV series and books, as well as campaigns such as Hugh’s Fish Fight.
He has been a long-standing supporter of the Soil Association and his business, River Cottage promotes organic as much as possible through their events, cookery courses and TV programmes.
Why do you choose organic?
There are two main reasons why we choose organic produce at River Cottage. The first one undoubtedly is the quality of it, the sheer quality of organic fruits, vegetables and meat.
It just tastes better.
I believe an organic carrot does really taste better than a mass-produced conventionally-farmed one.
Everything we grow in the River Cottage veg garden is organic
The second reason, of course, is sustainability. At River Cottage we want to be part of a farming system that looks after the soil and that doesn’t deplete its goodness which is so important to producing great fruits and vegetables.
We don’t want to top the soil up with artificial chemicals that will find their way into our produce.
In the end, we want all our guests here to taste the difference and know that they are making a difference.
What does organic really mean?
There are so many reasons to opt for organic food. Find out how our food choices can be good for nature, for the planet and for our health.Find out more about organic food