Organic Beauty and Wellbeing Week is part of the Soil Association's Organic September campaign. From 12th-18th September, we will be raising awareness of what it means to be a beauty or wellbeing product certified as organic by us, and how the certification protects the environment.
Our 2022 campaign will focus on three core messages:
Organic Beauty & Wellbeing is growing and innovating
Organic Beauty & Wellbeing offers a solution to consumer's main environmental concerns
Organic Beauty & Wellbeing offers a solution to consumer's concerns regarding "greenwashing"
Though we are still in the early stages of planning for this year's campaign, some of the exciting activities we expect brands will be able to get involved with include:
Social media campaigning
"Meet the Buyer" events with key retailers
Pop up shops in John Lewis stores nationwide
From skincare and makeup to health and wellbeing, the Soil Association certify over 250 brands so you can be assured of the quality and integrity of their products.
The 2022 Organic Beauty & Wellbeing Market Report is the only report covering the certified cosmetics market in the UK today.
This year's report reveals a +15% growth in organic beauty and wellbeing products in 2021, accounting for a market now worth £138m.
The report takes a deep-dive look at what consumer's main environmental concerns are, how they are shopping for beauty and wellbeing products in a more eco-conscious way, as well as a special section on the growth of new product categories in organic wellbeing.
Download the report today!
Organic September is a month-long campaign designed to encourage more people to try organic as a way to promote and educate people about food and farming practises.