Support for Independent Retailers

Get Prepared for Organic September

Once again, we’re offering FREE point of sale packs to retailers, farm shops, farm stands and health stores this Organic September. The packs include:

• Posters
• 50 packs of wildflower seeds to hand out to customers on Organic September Saturday
• Staff pick cards
• Shelf strips
• Postcards
• Social media assets to share on your channels
• Web banners

As sampling probably won’t be on the cards this Organic September Saturday (5^th September), we’ve teamed-up with the Organic Trade Board to supply shops with FREE wildflower seeds to reinforce the connection between buying organic and restoring the natural world.

Our point of sale packs have now all gone! Digital versions are available, and we still have some postcards, so please contact us, if you'd like some. You can also watch our webinar to hear more about the campaign.

The digital toolkit featuring web banners and digital versions of the POS materials is available to download now. There will also be social media assets added to the toolkit in the coming weeks so be sure to check back to download the latest assets.

   

Grow your organic sales

As the organic market grows, organic consumers are shopping more often, more ethically and more locally. There hasn’t been a better time to sell organic.

Soil Association Certification is committed to supporting continued growth in all areas of the organic market, highlighting the role that food systems can play in:

• mitigating climate change,
• halting biodiversity loss,
• improving soil fertility, and
• farming in a way that's better for animals, people and the planet.

By working in partnership with independent retailers, we can reach a wider consumer audience, build awareness of what organic is and reasons to buy organic.

We have a number of ways you can get involved, such as:

• ordering a FREE point of sale pack to help clearly communicate the benefits of organic to your customers,
• taking part in one of our Organic Learning Days,
• downloading a visual merchandising guide, or
• signing up to our Indie News e-newsletter.

Whether you're an independent retailer or run a farm shop, when you choose organic products for your shelves, you're offering your customers the chance to help change our food system for the better!

• Feature in our organic Indie Retailers listings

  Listing your shop on our listings pages for indie retailers is a great way to showcase it to a wide and engaged audience that are searching for organic in their local area - make sure you're easy to find by submitting your details today.

  List your shop

• Help with visual merchandising

  Wondering how to increase rate-of-sale? Our organic visual merchandising guide gives clear instructions on displaying products effectively and how to communicate the selling points through displays.

  Download the guide

• Join us for one of our Organic Learning Days

  Want to go a little deeper into organic? Join the experts for a Learning Day packed with organic insight and inspiration. For details of the next one and information on how to book a place, visit our Organic Learning Days page.

  Book your place

• Download your free organic training webinar

  We believe your customers are more likely to buy organic when they understand the benefits. Let us help you get fluent in organic with our FREE organic training webinar for retailers. It’s ideal for anyone customer facing and covers what organic is, a profile on organic consumers and how you know it really is organic, as well as outlining key organic benefits for your customers.

  Download the webinar

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