Organic September

Across the month, we shared inspiration and signposted organic as the label that's done the hard work for consumers. We created free resources to help our clients promote their organic brand during the campaign.

From exciting campaigns and in-store activations to new products, events and innovative ways of getting people talking about organic, we loved seeing everything you came up with during the campaign.

Billboard takeover

Organic is no longer niche – and we launched Organic September 2026 by highlighting that growth on a grand scale by taking over The Manchester Screen, the UK’s largest billboard.

Our move into out-of-home advertising marked an important moment for the organic sector, which is now an everyday part of life, with 83% of British households buying organic (Organic Market Report 2026).

Digital toolkit

The toolkit was designed to help you connect with your audience, amplify your message and drive participation during Organic September. The free assets included:

• social media graphics

• co-brandable frames

• retail point of sale (POS) kits

• logos, fonts and colours

As always, we asked our brands to let us know how they were getting involved by tagging the Soil Association in their social media posts (@soilassociation) and using the hashtag #OrganicSeptember.

Point of sale (POS)

In 2026, our clients celebrated Organic September with free point-of-sale toolkits featuring colourful posters, postcards, "staff pick" cards and more.