Market Research and Data

Making organic market data work for you

Would you like the benefit of the most relevant and up to date insights on your market?

When you become a Soil Association Certification licensee, we share our knowledge and intelligence with you on the organic market, both in the UK and worldwide. We have a number of experts who are tracking trends and really getting under the skin of the organic consumer, to help you get to know your customers as well as possible.

An accurate picture of how the industry is performing and the insider knowledge we pass on to our licensees will help inform your organic business strategy and access those all important markets.

Leading industry intelligence

Every quarter, we evaluate Nielsen data which shows the performance of organic sales across the main supermarket groups in the UK. This helps us to:

• Consider patterns and trends, and where the opportunities and challenges are within given categories.

• Spot unexpected variations in the data, which may highlight problems or lack of availability so that we can initiate relevant discussions with retailers.

 The Organic Market Report 

The Soil Association’s 2017 Organic Market Report reveals the UK organic market is now in its fifth year of strong growth and worth £2.09 billion. Total sales of organic increased by 7.1% in 2016 while non-organic sales continued to decline. Organic represents around 1.5% of the total UK food and drink market.  

• The Organic Market Report

  The Organic Market Report is available free of charge for Soil Association Certification licensees and can be purchased by non-licensees for £100.

  Get the report

The Organic Consumer - Today and Tomorrow

Do you want to know who the organic consumer is? Get an in-depthunderstanding of who is buying organic, potential organic buyers, growth opportunities and blockers. Essential consumer and market insight and understanding for brands, retailers, organisations and producers. 

Our recently released report provides: 

• NEW attitudinal segmentation model
• Understand the macro trends under pinning food retail today
• Access to market mapping tool to support product development and targeting
• Learn about the category drivers that need to be in place and the clear actions that as an Industry we need to take.
• A clear motivation map; the behaviours driving purchasing
• Identifying and clarifying the blockers to future growth and strategies to overcome these.

• Access the Consumer Research

  The full research report is available free of charge for Soil Association Certified licensees and is just £250 for non-licensees.

  Get your copy of the report

You Gov polls and other consumer data

An appreciation of organic consumer buying behaviour is critical for marketing organic. As well as working with licensees, retailers, advertising and research agencies to understand the reasons consumers buy organic, we also commission You Gov polls regularly to keep in touch with consumer habits and understand how best to communicate with them. This information is shared on an ad-hoc basis through our market updates and at our trade events. Occasionally we work with retailers and licensees in sharing qualitative consumer data, to check and build on our existing understanding of the organic shopper.

Thinking of exporting?

If you’re looking to sell your products internationally, we can also offer you insights and support on reaching markets outside the UK.

If you’re not already licensed with us, find out more about more about the benefits of Soil Association Certification and what’s involved in certifying with us.