Market Research and Data

Organic market research & data 

Access the most relevant and up to date insights in to the organic market, both in the UK and worldwide. Our experts track sales trends and consumer shopping habits, to assess where the future opportunities for organic might be.

Every quarter, we evaluate Nielsen data which shows the performance of organic sales across the main supermarket groups in the UK, divided in to category level detail. 

Our reports, business briefings and category level forums offer an opportunity to hear first hand, the highlights, insights and trends in the industry. 

• The Organic Market Report

  The 2020 Organic Market Report reveals that the organic market continues its strong, eight year growth, growing 4.5% in 2019 to reach a record £2.45bn. The Organic Market Report is available free of charge for Soil Association Certification licensees and can be purchased by non-licensees for £100 +VAT.

  Download the report

• The Organic Beauty & Wellbeing Organic Market Report

  The annual Organic Beauty & Wellbeing Market Report reveals a +23% year on year growth of certified organic beauty & wellbeing in 2019. This is not only the 9th year of consecutive double-digit growth, but the 3rd biggest percentage growth since 2010. The full report is available for download free of charge.

  Download the report