Nurturing the organic market
The Soil Association Membership team are launching a new supporter scheme and we would like to invite businesses that certify with us to be part of it. The aim of the new scheme is to help grow the organic movement, grow sales and the organic market, and also develop a pipeline of potential supporters and members for the Soil Association. We want to ignite the passion for organic and the positive changes that it brings with everyone who buys organic.
We would like to hear from any businesses
- Who would be willing to help us recruit supporters/subscribers through their communications (the ask is to sign up to an organic movement newsletter)
- Provide interesting content or customer offers to be featured in the programme emails
- Receive content from us to use in your communication with customers to build understanding of and a passion for organic
The programme will be delivered initially through an exciting email newsletter and supporting digital content. It aims to reaffirm organic customers' choices and celebrate the difference they, and you, are making to the world through organic - protecting wildlife, creating better lives for farm animals, protecting natural resources and helping to tackle climate change.
We’ll also be helping our subscribers navigate the trickiest ‘green issues’. Content will include monthly ‘big issues’, values-led lifestyle features, organic news, expert articles and stories, and offers from businesses that certify with us.
This is an exciting opportunity for us all to grow the Organic Movement and market, and we aim to recruit at least 250,000 people over the first couple of years.
We’d love to hear from anyone that would like to get involved. Please email Megan Farrow or call 0117 314 5179.